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BZZZZZZ !

For many years, Juliette Lavat has collaborated with Guerlain, one of the most esteemed references in French haute parfumerie. Founded in 1828, Guerlain has embodied excellence, creative audacity and refined craftsmanship for nearly two centuries, remaining faithful to a heritage in which every creation is conceived as a work of art.

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BZZZZZZ !

For many years, Juliette Lavat has collaborated with Guerlain, one of the most esteemed references in French haute parfumerie. Founded in 1828, Guerlain has embodied excellence, creative audacity and refined craftsmanship for nearly two centuries, remaining faithful to a heritage in which every creation is conceived as a work of art.

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Recognised for her sensitive and organic visual realm, Juliette Lavat — an artist and creative director specialising in botanical illustration and artistic direction — shares with Guerlain a passion for art, nature and refined movement. A visual interpreter of flora and living forms, she has developed a singular artistic language that resonates naturally with Guerlain’s DNA, a house renowned for drawing inspiration from nature, emotion and the poetic essence of the world.

Creative Direction

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Illustrations, visual identities, art direction, logos, packaging, catalogues, tissue papers, invitations, emailings, flyers, stationery, objects and CRM tools: her graphic creations unfold across a wide spectrum of luxury supports — from perfume to cosmetics, from collectible objects to editorial projects — revealing the multidisciplinary expertise of a highly versatile illustrator and designer.

Nourished by careful botanical observation, drawing, and an acute sense of detail, Juliette Lavat naturally aligns with Guerlain’s artistic vision. Together, they cultivate a creative dialogue in which fragrance becomes image, and illustration conveys the emotion of craftsmanship — a singular way of celebrating beauty in all its forms.

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At the heart of Guerlain lie flowers, natural raw materials and meticulous attention to each ingredient.

The same pursuit of beauty, authenticity and precision guides the projects developed with Juliette, where every detail matters and where the flower itself becomes a source of passion.

About

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Artistic Dressing of Exceptional Cases and Coffrets

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Faithful to its artistic heritage, the House of Guerlain has long maintained a close dialogue with the world of art and contemporary creation. The iconic brand invites illustrators, artists and art directors to reinterpret its symbols, nurturing a unique encounter between heritage and graphic innovation.

In this spirit, an exceptional year-end coffret, imagined as a festive beehive, was entrusted to Juliette Lavat. Conceived as a collector’s object, this hive-shaped creation — a vibrant celebration of the joyful effervescence of the holiday season — was fully conceptualised, illustrated and adorned by Juliette. She infuses it with her creative world, blending expressive gestures, graphic energy and visual poetry to offer Guerlain a contemporary, luminous festive attire.
This exceptional project demonstrates Juliette Lavat’s ability, as an illustrator and art director, to elevate a luxury object into a true artistic piece, transforming a perfume coffret into a collectible work of art.

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Faithful to its artistic heritage, the House of Guerlain has long maintained a close dialogue with the world of art and contemporary creation. The iconic brand invites illustrators, artists and art directors to reinterpret its symbols, nurturing a unique encounter between heritage and graphic innovation.

In this spirit, an exceptional year-end coffret, imagined as a festive beehive, was entrusted to Juliette Lavat. Conceived as a collector’s object, this hive-shaped creation — a vibrant celebration of the joyful effervescence of the holiday season — was fully conceptualised, illustrated and adorned by Juliette. She infuses it with her creative world, blending expressive gestures, graphic energy and visual poetry to offer Guerlain a contemporary, luminous festive attire.
This exceptional project demonstrates Juliette Lavat’s ability, as an illustrator and art director, to elevate a luxury object into a true artistic piece, transforming a perfume coffret into a collectible work of art.

References