ART DIRECTION DEVOTED TO EXCEPTIONAL BRANDS

Crafting meaning and visual coherence.

Juliette Lavat supports luxury houses in defining, shaping, and staging their visual world. As an independent Creative and Art Director, she conceives distinctive, refined and coherent identities at the crossroads of illustration, graphic design and storytelling.

For Juliette, art direction is akin to investigative work: sensing, unveiling, and revealing a brand’s essence and its hidden nuances. With experience spanning fragrance, skincare, haute gastronomy, hospitality, design and fashion, she develops visual languages that faithfully embody each house’s values, heritage and singularity.

EXPERTISE & APPROACH

A creative vision shaped by elegance, precision and emotion

Her approach is global, transversal, and entirely bespoke. The studio intervenes holistically or in a targeted manner on:

– Creation or redesign of visual identities
– Art direction for collections and product launches
– Graphic design for print & digital communication
– Concept development for event visuals
– Packaging design & product dressing

Juliette collaborates with the finest specialists — typographers, photographers, printers, developers and master artisans.

TAILOR-MADE VISUAL IDENTITIES FOR LUXURY HOUSES

Crafting recognisable visual signatures.

Every project begins with a close dialogue with the brand. Juliette shapes a bespoke aesthetic aligned with its story, values and audience.

Her work is distinguished by:
– Elegant, timeless identities meeting luxury standards, often enriched with an illustrative touch
– A sensitive, image-driven art direction combining finesse and cultural depth
– Strategic, narrative graphic design
– A rigorous attention to consistency across all assets — from the logotype to communication tools
Juliette offers a singular vision, a rich visual culture, and a capacity to craft refined projects down to their finest details.

THE STRATEGIC ROLE OF BRANDING IN THE LUXURY INDUSTRY

Revealing a brand through the strength of imagery and narrative.

In a market where every detail matters, visual identity is not mere adornment — it is a strategic tool. It enables brands to:

– Elevate and highlight their craftsmanship
– Stand out in a highly competitive landscape
– Create memorable visual experiences
– Develop a meaningful, recognisable graphic language
– Build long-lasting relationships with their audiences